BRANDING

KUMARE

1/7

Kumare is a women-run, first-gen, bipoc-owned business that serves up traditional Filipino pastries—but vegan.

Before their launch in 2021, I worked with Art Director Scott King to conceptualize and bring the brand to life.

MH+F

1/6

MH+F Magazine is an LGBTQ, women-owned business that is the authority for all things health and fitness in the Mid-South. This brand and editorial guide condenses parts of the media kit and editorial/style guide that I've also created.

Website copy

NikeTeam Landing Page
NikeTeam Landing Page

Kumare.store
Kumare.store

All web copy: banners, tag lines, CTAs, about, FAQ, product descriptions.

BikePoints.org
BikePoints.org

All web copy: banners, about, why, CTAs, contact

NikeTeam Landing Page
NikeTeam Landing Page

1/3

DIGITAL Ads

Nike Digital Ad
Nike Digital Ad

One of the dozens of digital ads I've written for Nike

MH+F Digital Ad
MH+F Digital Ad

Banner Ad
Banner Ad

Nike Digital Ad
Nike Digital Ad

One of the dozens of digital ads I've written for Nike

1/3

Product Descriptions

I wrote this as part of a copy test, resulting in a huge jump in ATC Rate and CVR%.

I wrote this as part of a copy test, resulting in a huge jump in ATC Rate and CVR%.

1/3

Social Media

Screenshot_20210207-024432
Screenshot_20210207-024432

One of dozens of IG and FB ads I've written for Nike

Screenshot_20210207-024432
Screenshot_20210207-024432

1/3

EMAIL

Kumare Welcome Email
Kumare Welcome Email

Kumare Welcome Email
Kumare Welcome Email

1/4

Print

Print Advertisement
Print Advertisement

Advertorial
Advertorial

Vacasa 2-sided postcard mailer [SPEC]
Vacasa 2-sided postcard mailer [SPEC]

Print Advertisement
Print Advertisement

1/3

GO FROM "BLAH" TO BRILLIANT

LAU(REN) HOM

lauren_profile.jpg

COPYWRITER

With a background as an editor in publishing, I took my wand for words (red pen) to the world of marketing.

 

Every brand has a story. I bring them to life with thoughtful positioning, consistent tone, and killer messaging to elevate engagement and boost conversions.

Every time.

HOW CAN I HELP?

Thanks for submitting!