BRANDING

KUMARE

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Kumare is a women-run, first-gen, bipoc-owned business that serves up traditional Filipino pastries—but vegan.

Before their launch in 2021, I worked with Art Director Scott King to conceptualize and bring the brand to life.

MH+F

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MH+F Magazine is an LGBTQ, women-owned business that is the authority for all things health and fitness in the Mid-South. This brand and editorial guide condenses parts of the media kit and editorial/style guide that I've also created.

Website copy

NikeTeam Landing Page
NikeTeam Landing Page

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Kumare.store
Kumare.store

All web copy: banners, tag lines, CTAs, about, FAQ, product descriptions.

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BikePoints.org
BikePoints.org

All web copy: banners, about, why, CTAs, contact

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NikeTeam Landing Page
NikeTeam Landing Page

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DIGITAL Ads

Nike Digital Ad
Nike Digital Ad

One of the dozens of digital ads I've written for Nike

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MH+F Digital Ad
MH+F Digital Ad

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Banner Ad
Banner Ad

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Nike Digital Ad
Nike Digital Ad

One of the dozens of digital ads I've written for Nike

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Product Descriptions

I wrote this as part of a copy test, resulting in a huge jump in ATC Rate and CVR%.

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I wrote this as part of a copy test, resulting in a huge jump in ATC Rate and CVR%.

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Social Media

Screenshot_20210207-024432
Screenshot_20210207-024432

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One of dozens of IG and FB ads I've written for Nike

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Screenshot_20210207-024432
Screenshot_20210207-024432

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EMAIL

Kumare Welcome Email
Kumare Welcome Email

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Kumare Welcome Email
Kumare Welcome Email

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Print

Print Advertisement
Print Advertisement

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Advertorial
Advertorial

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Vacasa 2-sided postcard mailer [SPEC]
Vacasa 2-sided postcard mailer [SPEC]

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Print Advertisement
Print Advertisement

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GO FROM "BLAH" TO BRILLIANT

LAU(REN) HOM

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COPYWRITER

With a background as an editor in publishing, I took my wand for words (red pen) to the world of marketing.

 

Every brand has a story. I bring them to life with thoughtful positioning, consistent tone, and killer messaging to elevate engagement and boost conversions.

Every time.

HOW CAN I HELP?

Thanks for submitting!