Nike Coach the Dream

We were given a brief to launch a global platform for Nike Coaching to inspire and support a new generation of coaches. The coach-athlete relationship is a core part of Nike's DNA and the driving force behind making athlete dreams real. I created the manifesto, which was adapted into an anthem film. I also named and defined the core themes of the event, which became summits at Nike Headquarters, Paris, Tokyo, and Los Angeles.
Nike's post on LinkedIn
(See the anthem video here)