KOBE — THAT'S MAMBA
To honor Kobe's legacy, as well as his Mamba brand, Nike identified 5 core characteristics of one of basketball's greatest players. These also corresponded to 5 defining moments of his career. This was an incredible opportunity to dive into the lore of Kobe and unearth pieces of history so that we could continue inspiring today's basketball players. It was a privilege to write each of these Nike App threads and share his story.
Assets: Push notifications, Nike App content
Assets: Push notifications, Nike App content